Ram introduces (RAM)RED Edition in collaboration with (RED) to Fight Against AIDS

Special Ram 1500 (RAM)RED Edition Supports (RED) in Their Fight Against AIDS and Health Crises

Ram has unveiled a new special edition for the European market known as the (RAM)RED Edition, created in partnership with (RED), an organization dedicated to addressing AIDS and other significant health crises.

Distinctive Features of the Ram 1500 (RAM)RED Edition:

Exterior Aesthetics: The vehicle features a blacked-out exterior with dark grille surrounds, black headlight bezels, mirror caps, window trim, and exhaust tips. It rides on striking 22-inch black aluminum wheels, contributing to a bold and sleek appearance.

Red Accents: The only pops of color on the exterior are the red-painted Ram logo on the grille and the unique (RAM)RED lettering on the front doors, emphasizing the collaboration with (RED).

Luxurious Interior: While specific interior images have not been shared, the cabin boasts sumptuous appointments, including black bucket seats adorned with premium leather upholstery. It features exclusive (RED) logos and various luxury amenities.

Powerful Engine: (RAM)RED Edition models are equipped with the well-established 5.7-liter Hemi V8 engine, featuring a 48-volt mild-hybrid eTorque system. This powertrain delivers 395 horsepower and 410 lb-ft of torque, combining muscle and efficiency.

Domenico Gostoli, Head of Ram & Dodge Brands, Enlarged Europe, expressed pride in Ram’s contribution to this partnership, emphasizing that each Ram 1500 Limited (RAM)RED Edition plays a part in supporting this significant cause.

In addition to launching the special edition, Ram plans to host local events for its European customers across the region. Ram’s presence in Europe is managed through AEC and KWA, the official partners of Ram on the continent.

Stellantis, Ram’s parent company, has previously collaborated with (RED), introducing special editions of various models from brands within the Stellantis group, including Jeep, Fiat, and Ram. These partnerships marked Stellantis-owned brands as the first automotive companies to work with (RED).

Ram has a history of introducing limited edition 1500 models, such as the ‘Built to Serve’ variants that pay tribute to America’s first responders, including Emergency Medical Services, firefighters, and the Armed Forces. The (RAM)RED Edition reflects Ram’s commitment to creating special vehicles that support important causes.