Stellantis launches “Pro One” strategy for commercial vehicles business
Stellantis is introducing “Pro One” as an enhanced strategy for its Commercial Vehicles Business.
This initiative aims to achieve global leadership by uniting the professional offerings of six iconic brands: Citroën, FIAT Professional, Opel, Peugeot, Ram, and Vauxhall. Stellantis Pro One will offer a comprehensive range of class-leading vans, pickup trucks, and micro-mobility solutions, with a strong focus on electrification and connectivity. The company plans to double commercial vehicle net revenues by 2030 compared to 2021, achieve a 40% electric vehicle (EV) sales mix, and generate €5 billion in service revenues.
Pro One Strategy:
Stellantis Pro One is a strategic initiative focused on the company’s Commercial Vehicles Business, which currently accounts for one-third of Stellantis’ net revenues. The goal is to achieve global leadership in this sector, delivering a broad range of professional vehicles, including vans, pickups, and micro-mobility solutions, while emphasizing electrification, connectivity, and customer-centric services.
Electrification and Range:
As part of the Pro One launch, Stellantis will introduce a fully renewed van lineup for each brand, featuring second-generation zero-emission powertrains, a unique hydrogen solution, full connectivity, and advanced autonomous driving assistance systems. The company aims to maintain its leadership in zero-emission commercial vehicles while extending the range without compromising capabilities compared to internal combustion versions.
Customer-Centric Approach:
Stellantis offers a seamless and customer-centric experience with over 20,000 dedicated touchpoints worldwide. A complete charging ecosystem, “Free2move Charge,” will provide tailored EV charging and energy management solutions to customers. The Pro One strategy also includes competitive financial offers through Stellantis Financial Services.
Digital Converter/Upfitter Ecosystem:
A new digital converter/upfitter ecosystem is designed to reduce lead times. Stellantis links converters and upfitters with customers, retailers, and the manufacturer through a seamless digital customer journey, enabling efficient customizations and electrification conversions.
Global Manufacturing Footprint:
Stellantis maintains a global manufacturing footprint with 15 commercial vehicles plants across Europe, North America, South America, the Middle East, and Africa to support its global ambitions.
Electrification and Over-the-Air Updates:
Stellantis is committed to electrification, aiming to electrify four pickups starting in 2024. The company plans to have 100% of its new vans and pickups connected by the end of 2023, enabling over-the-air updates from 2026 onward. These updates will offer new services packs focused on business continuity, efficiency, and fleet optimization.
Stellantis’ “Pro One” strategy represents a significant step toward global leadership in the commercial vehicles sector. The company’s emphasis on electrification, connectivity, customer-centric services, and a broad range of professional vehicles positions Stellantis to achieve its ambitious targets and meet the evolving needs of commercial customers.
